Transformation — Business systems design

Business systems redesigned to fit the work, not the other way around.

The systems your business runs on — CRM, operations, finance, marketing — redesigned so they fit the work, not the other way around. Where data flows, where it stops, where roles change at handovers, where the system shape is forcing the team into bad workarounds.

← Transformation

What systems design covers

Most businesses run on a stack that grew organically — a CRM bought five years ago, an accounting system from before that, a marketing tool the previous CMO insisted on, three spreadsheets that nobody owns but nobody can replace. We redesign the stack as a coherent thing, not a collection of accidents.

  • Map the current systems landscape — including the spreadsheets
  • Identify where data is duplicated, lost, or stuck in someone’s head
  • Redesign the system shape around the actual work
  • Plan integrations to remove manual handovers (see Automations)
  • Migrate data cleanly — not just copy/paste under pressure
  • Stay around for the rollout, not just hand off a diagram

Connected to the rest of the work.

Systems design isn’t separate from process streamlining or from automations or from software. It’s where they all meet. We do all of those, so we don’t need to hand off the system design to a different vendor and hope the integration meeting goes well.

Got a stack that isn’t fitting?

Tell us what your business runs on now — and where it’s working against you. We’ll map what a better shape could look like.