AI engines pull from places — LinkedIn, podcasts, industry publications, community spaces, GitHub, Reddit, niche forums — that traditional SEO ignores. Showing up in those places, credibly, is how a brand becomes part of the AI’s training data and live retrieval.
Backlinks are still a Google ranking factor. But they’re now also a signal AI engines use to decide who to cite. The places that send strong signals have changed: a thoughtful LinkedIn post or a podcast appearance can do more for AI visibility than a directory backlink. We work the actual surfaces that matter now.
Paid links, sponsored mentions, and sketchy directory submissions are dying tactics — and AI engines are getting better at filtering them out. We focus on credible mentions earned through real contributions. Slower, but it actually works and doesn’t blow up later.
Talk to us about where your brand needs to be visible and how to earn it credibly.