Marketing & Search — GEO / AEO

AI search visibility — getting cited, not just ranked.

When someone asks ChatGPT, Perplexity, Google AI Overviews or Bing Chat about your category, do they get told about you, or about your competitor? GEO (Generative Engine Optimisation) and AEO (Answer Engine Optimisation) are how you become part of the answer.

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How AI search visibility actually works

AI engines pull from a different signal mix than Google. They cite content based on structure, schema, entity recognition, and where else that content is talked about — not just on traditional ranking factors. Showing up in AI answers is a separate discipline from showing up on Google.

  • Schema markup for AI consumption (FAQPage, HowTo, Speakable, ProfessionalService, Article)
  • Citation-ready content structured to be lifted directly into answers
  • Entity signals — consistent naming across web, LinkedIn, directories, knowledge graph
  • Continuous monitoring of brand mentions across AI engines
  • Content refreshes — AI citations decay if not maintained
  • Cross-platform Digital PR to seed mentions in places AI learns from

We do this on our own site — not just yours.

Buildio.au runs the same custom schema layer we’d implement for you. The ProfessionalService schema, AI-engine citation structure, and answer-first content design here on this site is exactly the work the GEO service delivers. We use what we sell.

Want to be cited by AI engines?

Start with an audit — we’ll map where you appear today and what gap closes first.

Talk to Buildio